If you’re in the UAE and into anything that remotely involves music, fashion, or street culture, you’ve probably already heard the name BRED Abu Dhabi. But if not, consider this your heads up: it’s back, it’s bigger, and it’s happening from April 23 to 27, 2025 at Yas Marina Circuit.
Presented by Hypebeast, BRED is a full-blown neo-culture takeover. Over five days, the event brings international and regional talent across music, streetwear, art, sports, and food. Yes, it’s a lot, but that’s the beauty of it.
This year’s music lineup pulls no punches. Nas headlines on April 25, bringing old-school hip-hop energy straight from NYC. R&B heavyweight PARTYNEXTDOOR wraps things up on the 26th, while regional stars like Cairokee, Adonis, Afroto, and Dana Hourani take the stage earlier in the week. It’s diverse, curated, and not just stacked for clout—there’s actual range.
BRED’s streetwear game is legit. Think exclusive drops and live activations from brands like Les Benjamins, Daily Paper, and 5Pillars, plus collections from ASICS, New Balance, adidas, JD Sports, and more. You’re not just seeing looks—you’re seeing them launch.
The art scene is just as hands-on. Expect mural work, installations, and live pieces by global artists like Futura and Marwan Shahin, alongside regional creatives including Joelle Jabbour and Shamma Bu Hazza. The vibe is more interactive gallery than photo-op corner.
There’s also sport and gaming to keep the adrenaline flowing. You’ve got the TOP BALLER Gulf 1v1 basketball finals, skateboarding workshops, NBA 2K League zones, and dance battles running throughout the days. It’s not just for watching—you can jump in.
And of course, there’s no festival without fuel. From Gotham Burger Social Club and L’Industrie Pizzeria to local favourites like Lila Taqueria, Kaak Al Quds, and a collab between GRADE Africa and Mattar BBQ, the lineup reads like a curated street food guide.
Tickets are tiered and affordable. Day passes start at Dhs 75, concert access at Dhs 125, and a five-day pass goes for Dhs 745. So whether you’re going for the full ride or just dipping in for the music, you’re covered.
If you’re into the scene—or just want to understand what the next wave looks like—it’s worth being there.
