Bella Hadid’s perfume label, Orebella, has clinched the ‘Conscious Beauty Brand of the Year’ title, bestowed by Ulta Beauty, one of the largest American beauty retailers.
Orebella was launched in May of 2024 when Hadid was inspired to create her own perfumery line after realizing her body was extremely sensitive to the alcohol found in traditional perfumes. She started walking down a healing path that led her to the myriad scents existing in nature. “Growing lavender on my farm, walking through my garden every morning, learning about the history of my family making homemade scents, I realized I might have a calling in this.” Hadid writes, “I found healing, joy, and love within nature’s scents.”
So it comes as no surprise that just under a year of its genesis, Orebella has been recognized for its dedication providing a clean, vegan, and completely cruelty-free fragrance alternative.
Hadid thanked Ulta Beauty for the honor on her Instagram and went on to list all the guidelines that Orebella ticks off, including sustainable packaging and a charity foundation that donates 1% of domestic net sales to meaningful causes.
Here at Soigné, we are all about intentional beauty, and that’s why we love Orebella. While ‘clean’ is a term the beauty industry loves to throw around, Orebella actually embodies it, and even goes a step further. It has banned over 1,300 ingredients in accordance with EU standards – an intentional choice that reflects Hadid’s commitment to creating more than just a fragrance.
This is a sensorial beauty ritual that nurtures both body and mind.
