Rhode’s Sephora debut is locked in for September 4, 2025, with both online and all U.S. & Canadian stores joining the roll-out.
The brand, founded by Hailey Bieber and acquired by E.l.f. Beauty in May earlier this year for around $1 billion, is taking its first step into brick-and-mortar retail, and all we can say is, add to cart!
Launched mid-2022 with three staple products that became cult favorites very quickly – Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment – Rhode quickly became a brand with a cult following, due largely to its marketing which has branded it as the It-brand for ‘clean beauty’ enjoyers, those prefering a minimal aesthetic in their beauty, and looking for products that are both skincare and makeup.
While the full product roster is yet to be revealed, we do know that the Peptide Lip Treatment + Tints in Jelly Bean, Strawberry Glaze, and Salty Tan are part of it.
