4 days ago, Sephora’s official Instagram account teased us with a cheeky video. Captioned “IYKYK. Something big is coming. Can you guess what it is?”, everyone had their thinking hats on, wondering if this could possibly mean the return of the biggest beauty festival in the Middle East. Turns out it was!
A new post has announced the arrival of SEPHORiA, coming this November. While there are more details about the event to come, the announcement post has quickly gained traction, with beauty lovers (including us!) commenting on how excited they are.
Last year, SEPHORiA debuted in Dubai with a raging success. The immersive beauty festival had masterclasses from the likes of Chris Appleton, Huda Kattan, Maggie Semaan, Mona Kattan, and Mr Makeup by Mario, Mario Dedivanovic himself! We also experienced tons of fan favourite brand activations from Sol de Janeiro to Drunk Elephant, Rare Beauty, Huda Beauty, and Dyson. Not to mention all the games, skincare, haircare, and makeup demos, as well as tons and tons of samples.
With how incredible last year’s SEPHORiA shaped up to be, we cannot wait to see what the upcoming SEPHORiA has in store. One thing’s for sure, we’re getting our most comfortable sneakers ready to make the rounds this November!
