Ulta Beauty, otherwise known as the home to ‘all things beauty, all in one place‘, is set to open its first branch in the Gulf – and lucky for us, it’s right here in our very own Mall of the Emirates!
The specialty beauty retailer from the United States is launching in the UAE as part of a wider Middle East expansion, in partnership with Kuwait-based Alshaya Group. Ulta Beauty is expected to bring over many popular and prestige labels, from e.l.f. Cosmetics and Tarte to Chanel and Dior – potentially even cult brands such as Pat McGrath, ColourPop, and Peach & Lily.
Apart from the new product lines, Ulta stores also provide in-house beauty services! Including brow, skin, and hair treatments, which are also expected to feature in the Dubai location. Sephora, you’ve got competition!
