This month, we didn’t just see beauty launches but entire lines entering the Middle East markets. For those who haven’t been keeping up, we’ve rounded up the products (and lines) worth checking out and adding to cart.
Tower 28
For sensitive skin girlies, Tower 28 is a holy grail brand with products designed to care for sensitive skin. Stepping into the GCC region through Sephora Middle East, you can find their makeup and skincare staples that have been loved all over social media. We especially recommend their SOS Daily Rescue Facial Spray that soothes stressed skin and, well, “rescues” you. For the non-sensitive skin folks out there looking to try Tower 28, their Swipe All-Over Hydrating Serum Concealer is a skincare-makeup hybrid that’s smooth like butter and helps cover under-eye blemishes with medium-buildable coverage.
Phlur
The next anticipated line to arrive in the Middle East is Phlur. The fragrance brand has been all over Instagram and TikTok with their Cherry Stem and Missing Person scents especially gaining traction. Dark, lush, and warm is what encapsulates Cherry Stem—a heady, masculine scent that has an irresistible pull with its sweet cherry accord. Missing Person is similarly captivating, but as a skin scent, with musk and jasmine giving off a comforting vibe.
Guerlain | Abeille Royale Bee Lab Shotᵀᴹ
The latest in Guerlain’s Abeille Royale line, the Bee Lab Shotᵀᴹ is a high-performing treatment to make the skin radiant and address fine lines and wrinkles. Used in tandem with the Abeille Royale Youth Watery Oil Serum, this treatment makes the skin smooth, plump, and look visibly younger.
Kayali | OUDGASM Chocolate Oud & OUDGASM Milky Musk
Just like how suede fabric pops up when the weather gets cold, similarly, it should be a practice to pop out the oud perfumes when the air starts getting chilly. Warm, animalistic, and extremely luxe, the new range by Kayali deepens the scent by adding chocolate to create a gourmand, decadent scent and milk musk to create a second, lighter, softer fragrance.
Haus Labs | Precision Sculpt Shaping Balm
If you ever had issues with contouring, Haus Labs is here to help you out. With nine shades, their new contour sticks sculpt the face with a buttery smooth formula that dries down to a matte finish. The best part? It also comes with skincare benefits, pulling a double-duty shift on your skin.
Rare Beauty | Rare Eau de Parfum
Launched just in time for fall, this decadent perfume by Rare Beauty is warm and super cosy! It opens with the sweetness of caramel and pistachio before meeting in the middle with notes of vanilla, ginger, and cocoa, before drying down to the base notes of sandalwood and musk. With a moderate sillage, this is a perfume that can easily be worn all day.
Huda Beauty | Easy Bake Duo Loose Powder
The viral hit that is no doubt a contributing factor to flawless, airbrushed-looking make-up, the Easy Bake just got revamped this September into a duo version. With Cherry Peach shades for light to medium skin tones and Pink Pumpkin for tan to rich shades, you can expect the same long-wearing, colour correcting formula to set your skin, but now you can customise it to your needs and bake and layer your makeup how you see fit.
Paula’s Choice
Another brand that recently entered the GCC region, Paula’s Choice, is research-backed skincare with no-nonsense formulations. Our pick? The 5% Vitamin C Sheer Moisturizer Spf 50 that doubles up as a moisturiser and an SPF.
