Kylie Jenner just pressed replay on her most iconic era, and honestly, we saw it coming. The King Kylie comeback is here, dripping in teal nostalgia, silver gloss, and that signature “I run this” energy that once ruled Tumblr dashboards and Sephora shelves alike. It’s been ten years since the girl with overlined lips and chokers became a global beauty mogul, and now she’s stepping back into that energy after building a billion-dollar empire.
The drop, slated for October 18, includes a curated lineup of cosmetics intended to reignite her cult classic era. Among the confirmed items: liquid lipsticks (in nude, black, and brown tones), metallic glosses, and an eyeshadow palette drenched in her signature teal hues. More online posts also suggest a Matte Lip Kit (lipstick + liner combo), Gloss Supple Lip Glazes, a highlighter brush, loose powder highlighter, and a 10-shade eyeshadow palette.
Gone are the days of minimal beige packaging, this drop is pure throwback chaos. Each product is decked out in the brand’s signature dripping lip graphics, metallic lettering, and even Kylie’s old selfies, coloured hair, dog filter, and all. It’s a love letter to her internet-breaking days, the era that made “King Kylie” a cultural moment.
“This King Kylie Collection is truly for you!!! You’re the reason my biggest cosmetic dreams came true, and I wouldn’t be here.. 10 years later! without your support. I’ve seen all your messages asking for a King Kylie collection, the fearless era that had a dream at just 17 years old! .. and that’s why I posted that tweet back in 2022. I wanted to give you exactly what you’ve been waiting for. From the bottom of my heart, thank you for being on this journey with me. I hope this collection makes you as happy as you’ve made me,” wrote Kylie Jenner in the instagram post announcing the collection.
