When Doja Cat rolls through LA on her lowrider, you know it’s not just another music video moment—it’s a vibe, a statement, a whole new lens on life. We’re talking the Ray-Ban Meta (Gen 2) lenses—the second generation of Ray-Ban’s smart glasses, now starring in the brand’s boldest campaign yet: “You Ain’t Seen Nothin’ Yet.” And they’re right, you really haven’t.
Forget the clunky wearables of yesteryear. These aren’t your old-school Bluetooth sunglasses. Ray-Ban Meta’s new drop brings twice the battery life, a 12-megapixel ultra-wide 3K camera, and AI-powered tricks like Hyperlapse, Slow Motion, and Live Translation. Basically, your entire content studio now fits between two polished hinges.
It’s giving glam meets gadget, in the most discreet way possible. Whether you’re filming a street-style reel, FaceTiming hands-free, or catching that perfect golden-hour shot—these lenses are here for it.
Doja in LA, Teyana in NYC
The campaign, directed by Lope Serrano and shot by William Arcand (with cinematography by Larkin Seiple and Chris Ripley), captures two women who define modern self-expression. Doja Cat rides through Los Angeles—music, motion, and pure main-character energy—her new single “Gorgeous” looping as the city plays muse. “Ray-Ban Meta glasses help me stay connected and creative wherever I go,” she says. And honestly, it tracks.
Meanwhile in New York, Teyana Taylor moves like the city itself—fast, fluid, and untouchable. She’s dancing through the noise, perfectly in sync with her world. “The hands-free capture means I can stay fully present in the moment without ever having to pull out my phone,” she says. Ten pairs deep, because of course she is.
Available in Ray-Ban’s signature Wayfarer, Headliner, and Skyler silhouettes—plus fresh hues like Shiny Cosmic Blue, Mystic Violet, and Asteroid Grey—this collection nails what so many “smart” gadgets miss—aesthetic chemistry!
It’s for the ones who want to look good while living on the go—the creators, the multitaskers, the it-girls filming their lives like art.
