With Eid Al Etihad 2025 just around the corner, there’s no doubt that the malls this weekend will be busy. From visiting to see fireworks to indulging in retail therapy, there’s much to do. And if you find yourself craving the latter, we have curated a shopping guide with all the National Day offers and goodies.
Aimée Moreau
If there is any moment to celebrate Emirati designers, it is now! Contemporary leather goods brand Aimée Moreau is one such brand worth celebrating. Founded by Emirati designer and creative director Noura Alqemzi, Aimée Moreau is rooted in intentionality, restraint, and quiet confidence. Creating pieces in small batches produced by specialist artisans, you’re guaranteed quality designs and craft over trend cycles. Their current range of baguette bags are sculptural, minimal, and tactile, absent of logos, instead allowing the quality to speak for itself.
Azzalia
Founded by Sheikha Amal Al Maktoum, Azzalia is a clever name combination inspired by her two daughters, Azza and Alia. Her pieces themselves focus on couture abayas, gowns, evening wear, and ready-to-wear. Consisting of quality fabrics, sharp tailoring, and intricate embroidery, Azzalia has taken its pieces to exhibitions all across the Middle East and even London Fashion Week. Capturing the importance of quality above all, it captures the taste of the contemporary Emirati woman.
Contemporary Spaces
Another homegrown brand to celebrate, Contemporary Spaces is a UAE-based concept store focused on design-driven furniture. Recently launched, the store is rooted in minimalism, natural materials and intentional living. As its name suggests, it is a reflection of the UAE’s evolving appreciation for modern interiors while remaining true to culture, craft and emotional resonance.
Fabric of Society | National Day Edit
Celebrating the Emirates through bold silhouettes and a palette inspired by the nation’s colours is a curated National Day Edit by Fabric of Society. Featuring standout pieces from designers who toe the line between elegance but not forgetful, the edit includes eveningwear from Taller Marmo; sculptural, tailored pieces from Magda Butrym; minimalistic pieces from Christopher Esber; chic handbags from Elleme; and refined footwear from Jude.
FIX Dessert Chocolatier | Limited Edition Chocolates
For the sweet tooths out there who have tried every iteration of Dubai Chocolate, the OGs, FIX Dessert Chocolatier, are celebrating this year’s National Day with two limited edition chocolates—the Rahash Hour and the Mahalabi Or Not To Be. Made with sesame halawa and pistachio brittle, the Rahash Hour is sweet and nutty. Whereas the Mahalabi Or Not To Be is creamy with mahalabia, and juxtaposed with crispy rice puffs and almond brittle, making it not just a sweet treat but a sensory journey.
Flowwow | National Day Gift Set
Considering that Flowwow specialises in gifting, it is only natural that we would find the cutest gift set here for National Day! Teaming up with UAE artist Batool Al Tameemi, this limited-edition gift set reimagines the Emirati aspect of hospitality in Batool’s original illustrations, which are inspired by traditional rawaib henna. The gift set itself contains a handcrafted Arabic ceramic cup and a Banoffee cake jar made by Flowwows’s local baker.
Keto Kartel
Taking sweet treats and making them healthy, Keto Kartel specialises in 100% sugar-free and gluten-free treats. And for National Day, they have just unveiled limited edition creations inspired by the colours of the flag. The Signature Chocolate Box is ideal for gifting, featuring flavours such as rich pistachio, delicate chamomile, raspberry royale, roasted coffee, jasmine bloom, and velvety vanilla. Whereas their Queen of Salt Cake is given a patriotic makeover with green, red, white, and black cream piping.
Marli
For this year’s National Day, New York-based brand Marli spotlights its CLEO collection, a collection blending heritage with modern sophistication. Featuring brilliant diamonds and colourways of the UAE flag, it’s a subtle way to show off Emirati pride this Eid al Etihad.
Minimalist | The Moza Alameri Watch (ساعة موزة)
For Eid Al Etihad, homegrown brand Minimalist has recently launched a limited-edition timepiece in collaboration with Emirati influencer Moza Alameri. While the brand is celebrated for its Arabic numeral dials and detailed craftsmanship, this latest piece is a contemporary tribute to Emirati heritage and identity, featuring a bold burgundy dial and contrasting mesh straps—the colour combination perfect for the festive season.
Noora Shawqi Jewellery
Featuring pieces that are inspired by all over the world, Dubai-based brand Noora Shawqi Jewellery refines fine jewellery by blending cultural motifs with quality craftsmanship. The pieces themselves are subtle statements, made to last for everyday wear while also being dainty and demure enough not to be loud and overpowering.
Pandora | Burj Al Arab Charm
Spotlighting the iconic Burj Al Arab silhouette in a charm form, this piece is like a love letter in jewellery form. Made in sterling silver with crystals that reflect the glint of Dubai, what makes this piece special is that it is engravable, allowing the piece to be marked by memory.
Sara Altamimi
Rooted in sustainability, Abu Dhabi-based brand Sara Altamimi focuses on one-of-a-kind pieces made from sustainable materials. Making the opulent extremely wearable, there’s a reason why this brand is one of the most loved local labels.
