Living well is no longer defined by extravagance alone. Across the UAE, a new generation of homegrown businesses is shaping a more personal idea of luxury, rooted in how we dress, move, gather, restore and mark the moments that matter. Fine jewellery holds memory, wellness spaces are built around care, and floral studios turn emotion into form. Together, these brands reflect the art of living as something intimate, intentional and unmistakably local. Here are the UAE jewellery, living and wellness brands currently on our radar.
Fine Jewellery
Shams Fine Jewelry
SHAMS Fine Jewelry captures the art of living through presence, memory and emotion. Founded by Emirati sisters Alyazya and Afra Alshamsi, the brand finds inspiration in the beauty of passing moments, like the stillness of the sea, the warmth of travel, the feelings that stay with us long after. Every SHAMS Fine Jewelry piece is created to become part of daily life rather than saved for occasion, reframing it as something deeply personal. At it’s core, the brand’s identity is rooted in the idea that luxury sits in connection, in how a piece feels, what it recalls and how it relates to the life it moves through with you.
Mariyeh Ghelichkhani
For Mariyeh Ghelichkhani, living well is closely tied to art, memory and inner discovery. Shaped by a lifelong relationship with craftsmanship, from her father’s influence to her own journeys through spirituality, travel and self-reflection, her work carries emotional depth. Each piece feels fluid and expressive, moving beyond traditional form to explore the relationship between material and meaning. In her world, jewellery becomes a form of storytelling, holding resilience, transformation and the layers of experience.
Liberté Fine Jewels
Liberté Fine Jewels interprets the art of living through identity, freedom and self-expression. Founded by Saada Domloge, the brand creates jewellery that marks personal chapters rather than fleeting trends, with pieces designed to reflect strength, individuality and evolution. Each creation becomes part of the wearer’s own narrative, changing in meaning as life unfolds. Liberté speaks to a modern idea of luxury, one shaped by intention, self-knowledge and the confidence to be fully oneself.
LAKI by Dalia
LAKI by Dalia brings a brighter, more playful energy to living with intention, treating jewellery as an extension of personality. Founded by Dalia Jeiroudi, the brand is rooted in storytelling, with each design created to echo the wearer’s memories, tastes and sense of self. Vibrant gemstones, sculptural forms and a strong bespoke offering give the pieces their personal character. The result is fine jewellery that feels expressive, collaborative and made to carry a life of its own.
Samra
Samra’s vision of life as an art form is deeply connected to heritage, identity and pride. Through the Fakher collection, the house channels the symbolism of the falcon into sculptural pieces that speak of strength, ambition and grace. Fluid gold silhouettes, diamond accents and enamel detailing come together in designs that feel both powerful and enduring. Samra offers a unique regional language of luxury, where craftsmanship is inseparable from belonging.
Tripat Jewellery
Tripat approaches the art of living through heritage, memory and everyday ritual. Founded by Sanah Khurana, the brand reimagines traditional craftsmanship as modern heirlooms meant to be worn often and held close. Its pieces carry a sense of emotional permanence without feeling formal or precious, making room for nostalgia within contemporary life. By connecting past and present, Tripat reflects a way of living that honours origin while allowing personal style to keep evolving.
Rosetta Fine Jewellery
Rosetta Fine Jewellery is built around timeless design, craftsmanship and lasting presence. Drawing on Eastern and Western influences, the house creates pieces that feel rooted yet modern, with the versatility to stay with the wearer through everyday wear and life’s more meaningful occasions. Each design gathers significance over time, making Rosetta’s jewellery feel less like adornment alone and more like a companion to personal milestones.
Wellness
The Burn Room
In Abu Dhabi, The Burn Room sees fitness as a relationship with the body rather than a test of how much it can endure. Founded by Meerah Al Matrooshi and Alia Al Mazrouei, the studio is built on the belief that strength means little without recovery, and that true wellbeing comes from knowing when to push and when to restore. Lagree, heated classes and red light therapy sit side by side within this space, creating an experience that encourages you to build strength without losing sight of restoration.
Gigi
Gigi Dubai approaches wellbeing through movement, creativity and connection. Founded by Ghaliya Ahli, the studio extends beyond fitness into a broader lifestyle space shaped by design, community and shared experience. While the Lagree method sits at its core, Gigi is equally defined by its curated collaborations and the sense of belonging it creates around wellness. It speaks to a more social rhythm of living, where taking care of oneself also means finding spaces that inspire, energise and connect.
Floral Artistry
Teel Floral Studio
Teel Floral Studio brings the art of living into bloom through emotion, storytelling and thoughtful design. Founded in the UAE, the studio treats every arrangement as a composition of colour, texture and feeling, creating florals that hold meaning beyond the moment they are received. From intimate gestures to larger celebrations, Teel uses flowers to enrich spaces and mark life’s softer rituals. With a growing presence in Sharjah, the studio captures a sensory approach to living well, where beauty is not simply seen, but felt.
