If the eras of “cores” and performative aesthetics have taught us anything, it is that our lives are significantly shaped by what we choose to consume. What we choose to wear, where we choose to be, it all exposes a deeper commitment to how we treat ourselves. And these days, we are reaching for local. Local jewellery that infuses cultural memory into its designs, local fashion that understands the landscapes we’re living in, and local spaces that give our bodies the care we need. If you’re feeling the same itch, these are the homegrown brands on our radar.
Spaces
The Burn Room
As we continue the never-ending momentum that comes with city life, The Burn Room takes a wellness approach to the idea of movement. Based in Abu Dhabi and now, recently opening a second brand in Dubai, expect to find Lagree, Hot Pilates, and Hot Yoga with integrated red light therapy that works out the body and takes care of the skin at the same time.
Gigi
Gigi understands that wellness is equal parts about community and social atmosphere as it is about movement. So with two studios located in Nad Al Sheba and Mirdif, Gigi centres on Lagree and broadens the horizons with creative collaborations and designs that bring the community together.
Jewellery
LAKI by Dalia
Abu Dhabi-based brand LAKI by Dalia understands all too well that jewellery is shaped by the wearer as much as it is shaped by the jeweller. So pieces come with an opportunity to flex your creativity, mixing gemstones, beads, charms, and other fine jewellery elements that allow for a truly bespoke piece that speaks to an individual’s identity. With the word ‘laki’ translating to ‘for you’ in Arabic, each collection takes a new spin to suit every woman and her needs.
YAZ & Co
Born from the desire to make luxury accessible and sustainable, Emirati brand YAZ & Co focus on lab-grown diamonds that range from delicate designs to statement pieces. Their pieces seamlessly blend into any jewellery stack and move along with you.
Lana Al Kamal Jewelry
With a background in architecture, Lana Al Kamal Jewelry takes inspiration from geometric lines and nature. Here you can find skeletal traces of butterflies, bees, flowers, and more that create a statement, a conversation starter, and a keepsake to pass down to.
Endear by S
New to the fine jewellery scene, Omani brand Endear by S has got our attention with their debut collection, Follow Your Heart. Taking the ever-present motif, a heart, and turning it into a fluid shape that represents dynamism, Endear by S in turn creates a contemporary approach to the classic motif. The wiggly lines make plenty of room to stack other jewellery but can also stand alone as a subtle statement.
LYLA K.
If pieces from this UAE-based brand look familiar, it is because they were featured among the stars walking the red carpet at the Cannes Film Festival 2026. And how could they not, when the pieces designed are often sculptural, celestial, and unapologetically bold. With cuffs, bracelets, and chokers that radiate brilliantly, LYLA K. comes as a no-brainer when looking for a statement design.
Le Paris Diamonds
A trusted homegrown name since 1998, Emirati fine jewellery house Le Paris Diamonds has been consistently wowing us with its expert craftsmanship in gem and diamond work. Their Spirale collection is one of our favourites, taking the romantic initial jewellery and adding a circle edge to it, making the keepsake an enduring statement piece. Another favourite is their tassel ring, which expertly uses yellow gold to create falling blooms that sit off the finger.
Rosetta Fine Jewellery
Creating pieces that are both timeless and expressive, Dubai-based brand Rosetta Fine Jewellery ranges from statement looks to delicate everyday pieces that carry you from home to work to a night out with the girls. The kicker comes in their diamond and gemstone work, which turns even the simplistic design into colourful, vibrant expressions.
Baguette Design
Founded by Emirati Designer Fatma Al Bannai, Baguette Design takes inspiration from Fatma’s favourite diamond cut: the baguette. However, that is just the starting point; not every piece in Baguette Design comes in a baguette cut. Instead, you can find a range of shapes here influenced by traditional design—triangle pendants, curved bangles, gold-studded rings and more, push the boundaries and blend the old with the new, creating a newfound look of modern elegance.
Fashion
All By Kai
Established by Nujoud AlEisaei, Abu Dhabi-based brand All By Kai works on blurring the lines between activewear and everyday dressing. Looking to dress the woman who has to expertly navigate between both worlds, All By Kai brings a transitional look to athleisure that can carry a woman right from a Pilates class and into a meeting.
