Dubai has no shortage of unique hobbies. From pottery classes to jewellery making workshops to sound healing training programs, the city keeps itself busy with unique new passions. And the latest on the block comes from Desert Beat’s AlphaTheta Premium Retailer. As one of the world’s first AlphaTheta Premium Dealer store, opening at The B1 Mall, Al Barsha, the store has already set the stage for breaking barriers. Now opening the doors to understanding how DJing works, the public is invited for complimentary beginner-friendly DJ workshops as a way to beat the heat and grab a new hobby in the process.
Held daily from 10 AM to 10 PM, visitors can simply walk in, get a guided demonstration by trained specialists and music enthusiasts, and have a go at the decks. And since it is a one-on-one experience, guidance can be tailored to everyone, from those completely new to the world of DJing to those expanding on their base knowledge. And while learning how to transition seamlessly from one track to another, visitors can also engage with AlphaTheta’s wider community of like-minded creatives, providing a first-hand experience of DJ culture.
As AlphaTheta works to bring the world together with its audio equipment, the AlphaTheta Premium Retailer furthers that aim with its workshop. Founded by Jamal Mohamed, a former DJ and founder and CEO of Desert Beat, Mohammed and Desert Beat have been instrumental to the UAE’s evolving electronic music scene, shaping the UAE’s DJ culture for over two decades. Now, transitioning to honing new talent, Desert Beat work to make the community a tad more musical.
