When it comes to designer collaborations, H&M stays on top. Fresh from their iconic partnership with Stella McCartney, the high street brand has announced that their next partnership will be with Lebanese designer ELIE SAAB.
Known for its haute couture and bridal creations, the designer will bring its signature tailoring to H&M’s contemporary aesthetic. It will encompass womenswear, menswear and accessories including footwear. And of course, ELIE SAAB’s house codes of refined, regal luxury.
“Mr Saab is a designer we have always respected – the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world,” said Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear, in a statement. “Our customers can expect a magical, ornate and glamourous collection.”
According to the designer himself, “This collection is created for all who admire the world of ELIE SAAB. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life.”
The collection is expected to feature embellished gowns, shimmering separates, fine lace and sequin work, as well as ELIE SAAB’s signature monogram.
Set to launch in select stores across Kuwait, KSA, UAE, Bahrain, Qatar, Egypt, and online on October 22, 2026, the collaboration comes right ahead of the festive season.
