If decision fatigue is holding you back from unleashing your styling potential, you might want to give Asma Alqassim a follow. With a muted feed across abayas, kaftans, and maxi dresses, Asma showcases the value of the “less is more” approach. And it’s precisely why her 100K+ followers, including us, look forward to each new post.
Based in Dubai and Melbourne, Asma’s aesthetic comes from her interior design background. You can expect each post to be framed with plenty of negative space, while each outfit is pared back. Design details are an accent point, not the whole show. And abayas—Asma’s go-to—are usually minimalistic, with structured cuts and elegant fabrics that leave plenty of room for attention on the little details. These details are usually a statement earring or a timeless clutch.
At times, when she opts for a louder pattern or pastel vibe, she keeps them grounded in neutral layers, showcasing that maximalist prints can also be elegantly styled.
But if there’s one styling hack to take from Asma’s repertoire, let it be her eyewear. From bold frames to coloured lenses, the fashion creator expertly pairs each piece to complement her hijab, adding an element of unbothered coolness that undoubtedly props up each fit.
