Think Fashion continues its global Modest Fashion Weeks journey with an even more powerful message. Making “A Unique Fashion Call for Solidarity”, Think Fashion is inviting the whole fashion industry to Istanbul to reunite, innovate, and celebrate authenticity.
The prestigious series will be returning to Istanbul for its 9th edition, Istanbul Modest Fashion Week 2024. Taking place on April 25, 26, and 27 2024 at Fisekhane-Gallery, IMFW24 provides a comprehensive fashion experience with its rich program of many talk shows, 30 brand booths, and, of course, 25 fashion shows. It is expecting a total of 2000 global attendance and the list includes famous influencers and creators, reputable media professionals and worldwide press, iconic brands and designers, huge global retailers, and many more.
In honour of coming back to their home for the first time since 2016, the Think Fashion Team calls this edition their “signature event.” While offering an exclusive fashion scene right at the place where the East meets the West, history meets the contemporary, and luxury meets authenticity, IMFW24 calls attention to the importance of solidarity and taking responsibility.
“We are responsible for what we say, do, create, and consume, as well as the values that we choose for ourselves as individuals or organisations. There is no other way than choosing unity and solidarity, especially in the fashion industry. We are proud to speak out, encourage talents that have limited space and voice in the global fashion scene and help them reach a wider and global audience. With IMFW24, we’re making an open call and providing a platform, open to anyone wishing to celebrate the diversity of women’s beauty, along with other participants from five continents,” says Ozlem Sahin Ertas, the CEO of Modest Fashion Weeks by Think Fashion.
As a part of this celebration, the two modest fashion icons Halima Aden and Rawdah Mohamed will be gracing the runways at IMFW24. The world’s first hijabi model, Halima Aden, will walk on the runway for two exclusive shows one by Buttonscarves, the leading modest fashion brand in Indonesia, and the other one by Marin, the well-known modest swimwear brand from Turkey. On the other hand, renowned hijabi model, Rawdah Mohamed will walk for the Turkish brand, Imannoor, wearing unique pieces from their Spring/Summer Collection made from high-quality silk and natural fabrics. Another well-known brand from Turkey, Hilal Oğuzkan will give the start to IMFW24 with their opening show, while Fashion By Shehna from Palestine will be the guest of honour of IMFW24 runways.
More designers and brands from the exclusive selection of IMFW24 will showcase their latest collections on the runways. The Turkish modest labels Imannoor, Zems, Hukka, Hilal Oğuzkan, Terzi Dükkanı, and Serpil will take on the role of host designers. Ahsannazir from Pakistan, Rabail Riaz from the United Arab Emirates, and Sedzda Zukorlic from Serbia will be on the runway with their couture lines, demonstrating the elegance of modest cuts. On the other hand, the labels Chee from Iran, Nada Puspita from Indonesia, Mishah from South Africa, Mirah from Canada, and Akkoia from Australia will highlight the latest fashion trends with various styles but in modesty.
As the leading modest fashion brands in their regions, Afrik Abaya (Nigeria), MRGD from (Egypt), Citizens of the Word (USA), Benang Jarum (Indonesia), Niharika Momtaz (United Arab Emirates), Karimaho (India) will present their authentic modest designs with special capsule collections.
Names like Lin Clive from the UK, Soha Taha and Niki Shah from UAE, Rania Yehia from Egypt, Audrey Martinez from France, Büşra Meşe Yıldırım from Turkey, Fatema Alawadhi from Kuwait, and many more will be in the audience showcasing showstopper looks.
The leading e-tailer Modanisa.com will partake in the event as the E-Commerce Partner of IMFW24 and show their support as a long-time friend of the organizer Think Fashion. Modanisa.com will also participate as a key buyer at the event. Buttonscarves, a sub-brand of the Indonesian Modinity Group will take over Istanbul with bold campaigns and make headlines. Salam Booking, the travel partner of IMFW24, will be offering a special Istanbul tour during IMFW24 for guests from around the world wishing to experience a unique fashion scene alongside Turkish hospitality.
