Gucci’s latest drop, the GG Emblem Collection, is here to make you rethink what’s in your bag—and why it matters. Inspired by the Italian phrase ‘Vuotare il sacco!!’—or ‘Empty your bag!!’—this collection is all about reimagining iconic Gucci codes with more of a modern edge and functionality.
Think handbags, charms, and small leather goods that are true statement-makers.
Unpacking the GG Emblem Handbag Collection
The GG Emblem Collection takes Gucci’s legendary motifs and flips them on their heads. The signature GG monogram is reworked into a new coated canvas with a distinctive texture, adding that extra bit of luxe to every touch. From sleek wallets and card cases to playful charms that practically beg to be seen, every piece is a conversation starter.
The small tote bag, for example, features numbered notches on the adjustable top handles, inspired by the equestrian world.
This collection is designed to play nice with your current lineup but isn’t shy about standing out. Whether you’re pairing a charm with your go-to tote or styling a mini wallet as a clutch for a quick coffee run, it’s all about versatility with a side of Gucci swagger. Crafted in various materials, these pieces are meant to be mixed, matched, and loved for seasons to come.
At the heart of the GG Emblem Collection is a mix of Gucci’s impeccable craftsmanship and a fresh take on what it means to accessorise today.
Could this be your favourite fall accessory? It surely is ours.
