SAND Trade Show is Middle East’s first swimwear, resort wear, loungewear, activewear and accessories B2B trade show kicking off on October 11-13, 2025 at The Agenda, Dubai Media City, UAE. The inaugural edition will showcase premium retailers, small businesses, resorts and online stores.
Set in Dubai—arguably the world’s most electric fashion crossroads—this event gives brands and retailers the platform to scale. And with the city’s perpetual sunshine stoking demand for warm-weather style, SAND’s summer-wear showcase lands centre stage.
Here are the brands that are exhibiting. (more brands to be announced):
Blitz Moda Positano
Embodiment of Italian wear with bohemian handcrafted designs. Think laces, pastels, flowy silhouettes.
Isabel Beachwear
Popular beachwear fashion house presents versatile yet chic garments that redefine beachwear from boring to fashionable. Think flowy kimonos, beachwear for every occasion, pastels and patterns.
Miss June Paris
A luxury bohemian fashion house that showcases classic resort wear. Think playful long tassels and vibrant colours.
Oceanus
Embroidered statement resort wear. Think bright colours, feminine patterns. Their mission to empower women shines through their statement pieces which work as a way of self expression.
Acqua De Luxe Beachwear
Miami based brazilian swimwear brand is coming to the UAE! Their classic swimsuits are perfect for every vacation—crafted to fit and versatile.
My Beachy Side
As seen on The White Lotus, My Beachy Side has got you covered in effortless style with their sustainably hand crocheted garments. Empowerment truly does suit us all!
La Revêche
Designed by Sara Melis, an entrepreneurial soul behind the impeccable fit and high quality material. The distinctive element of La Revêche is the flowers that create three dimensional applications making them the centrepiece of every swimwear.
Nadia DAFRI Paris
Bags that are no less than a celebration of bright colours, summer and authenticity. Nadia Dafri revives ancestral embroideries in a modern collection of clothing and bags. You know you can trust a brand with ethics and respect that has been passed through generations.
MVRI by the sea
An Indian gemstone swimwear fashion house that is curated for the free-spirited. If Bali met India, this would be it. Think neutral tones with a hint of vibrancy and patterns.
Allis Beachwear
An Italy based sensual and feminine fashion house. It redefines elegance, boldness and blends the two without being unauthentic or trying excessively. They are best known for clean silhouettes, refined cuts and light transparencies in lycra and tulle.
Les NéoBourgeoises
Bohemian french brand defines modern elegance blending classic bourgeois style with contemporary flair. Known for its timeless pastels that scream summer.
PARAMIDONNA
Since 2015, PARAMIDONNA has offered east fit swimwear and resort wear. A fashion house rooted in sustainable materials, ethical practices and innovation.
Sleepers
Known for being ocean friendly, biodegradable and ethically crafted natural rubber flip-flops. They are not regular flip-flops, they are cool flip-flops.
Lovekini Beachwear
Milan based brand is nothing less than a trend setter. Inspired by ballerinas, it creates high quality beachwear with special craftsmanship and accessories selected from France and Italy. Think seashells, stripes and vibes.
MAKIPALMATA
Known for their timeless handwoven panama hats and bags from Ecuador. Each bag and hat represents a story of authenticity and artisanal mastery.
