Life in Jeddah and Riyadh, for many outsiders, is often imagined through a narrow lens, stereotyped as cities of strict traditions where women lead sheltered, quiet lives. But spend five minutes scrolling through the feeds of the new generation of influencers, and you’ll see that perception crumble fast. These women are redefining what it means to live, work, and express yourself in the coastal city. Here are some creators that move outside convention, and do so with ease.
Nojoud Alrumaihi
The poster girl for power minimalism, Nojoud flaunts structured silhouettes and an entrepreneurial aura that doesn’t need to be declared.
Amal Abdullah
Amal channels a fun-loving, tropical energy.
Nouran Abdulomonem
Nouran evokes stillness in visions of silk. As Sephora ambassador, she is a picture of when beauty and branding come together.
Taraf Almutairi
As a model, equestrian, and fashion blogger, Taraf is elegance personnified.
Khawlah Alshyban
Need inspo on styling abayas like a true it-girl? Khawlah has plenty of inspo to offer.
Rahaf
Rahaf keeps it simple with darker colors, trendy makeup, and flawlessly styled hair. She is edge and elegance in equal measure.
Rasha Al-Rifaie
Rasha’s eponymous clothing brand is where cool meets couture. She is a storyteller in her own fashion with her bold silhouttes, gorgeously draped gowns, and signature beige lip.
Tala Alakeel
Jeddah-and Riyadh-based, this 21K-strong content creator curates sleek minimal looks, daily glossy beauty reels, and travel snippets from yacht decks to art-filled cafés.
Rola
Rola’s page is a playful moodboard of modest fashion. Trendy, lighthearted, yet always styled with intention.
Haya Hamadeh
Architect-turned-model Haya has a lot of inspo to offer, where you’re looking for a fashion, beauty or lifestyle creator.
