Just in time for Prime Day’s annual flash-sale frenzy, here’s a gentle reminder: do we really need another inane trend in our basket? An impractical water cup, a fast-fashion dupe?
It’s about time we start moving towards a shopping experience that’s more heart than hype, and it must be our lucky day because the UAE’s beloved MINT market has just launched its digital platform.
What began as a cozy pop-up at a friend’s café has blossomed into a full-blown movement, thanks to founder Sally Maddison, a fierce advocate for small businesses and the kind of friend who’d never let you buy boring gifts.
After multiple sold-out events and a clear demand for MINT, but make it daily, the community-first marketplace has finally landed online, delighting long-time supporters and sustainable shoppers.
The new platform brings together 40+ curated, homegrown UAE brands, all carefully chosen for their originality, sustainability, and charm. From hand-poured candles and embroidered baby blankets to personalized beach totes and jewellery created with intention, it’s a treasure trove of thoughtful finds across fashion, wellness, lifestyle, and more.
Expect exclusive drops, monthly new vendor rollouts, and the kind of limited-edition pieces you’ll want to tell your friends about (or gatekeep – we won’t judge).
So, this summer, whether you’re gift-shopping for a friend, treating yourself with some artisanal goodies, or simply want to indulge in some retail therapy, ditch the mass-market madness. Shop local, shop luxe, shop MINT.
