Bella Hadid introduces Eternal Roots—the fifth scent in her clean, alcohol-free Ôrəbella line—and frames it as “a way of living,” not just a product drop. She announced it on Instagram alongside a reflective note about lineage, care and standing by the causes that matter.
The fragrance itself skews woody-fruity with a bright opening (lychee, raspberry, pink sugar) that settles into earthier territory (vetiver, papyrus, birch smoke). It’s positioned as a “skin parfum,” hydrating and designed to wear close—Ôrəbella’s signature approach since launch. Eternal Roots is available now online, with Ulta store rollout slated for August 24.
The Palestinian-American model is seen posing with the new scent bottle in her instagram post featuring Palestinian talents. She appears in a hand-worked dress by Reemami (the UAE-based label by Palestinian designer Reema Al-Banna) and credits the track to Palestinian-Chilean singer Elyanna—an intentional creative choice that highlights the “roots” message.
In her caption, Hadid writes that roots “hold us steady through storms” and remind us who we are—language that turns a perfume launch into a personal statement about family, heritage and responsibility. The full caption reads: “Wearing a piece of art by a brilliant , beautiful , hard working , talented young Palestinian artist & designer today.. Miss @reemamiofficial a reminder that Eternal Roots isn’t just a name, it’s a way of living … thank you to the amazing , multifaceted Palestinian princess @reemamiofficial
Eternal Roots is about more than trees in the earth.. while it is blooming into our strength.. keeping our softness when the world tries to turn us hard.. it’s just as significant to hold onto your lineage when the world makes it hard. Care for others. It’s about protecting the threads that tie us to our families, our heritage, our truth. It’s standing by the causes that matter, even when they’re not easy to speak about. It’s choosing to nurture what you believe in, the way you nurture what you love.
Because roots are not passives.. they hold us steady through storms, and they remind us of who we are when the ground feels unsteady. My roots are my compass. They are my strength and genuinely lead me through some of the toughest times…They are my family; blood tied and not, my ancestors, Mother Nature, God and Love. And they will always, always run deep. Eternal Roots comes from within, we just have to make sure we walk in our truth….the rest will follow..🇵🇸🌿 🇵🇸
Music by @elyanna Bless you Habibti I am so proud of you and all that you do.”
Key notes: lychee, raspberry blossom, pink pepper, suede, labdanum, vetiver, papyrus, birch smoke, patchouli
Availability: Orebella.com (now); Ulta stores (Aug 24)
