PRADA Beauty has officially entered the Egyptian market, launching with a striking campaign featuring acclaimed actress and cultural icon Nelly Karim as its star.
The campaign spotlights Prada’s ‘Paradoxe Eau de Parfum Intense’, the brand’s signature fragrance and a tribute to the contradictions that every woman artfully balances as she navigates the world – strength and softness, tradition and transformation.
Following its global relaunch in 2021, PRADA Beauty has become one of the most talked-about names in luxury fragrance. Now, Egypt becomes part of the brand’s journey as it melds fashion, fragrance, and femininity for a new audience.
To mark the debut, PRADA Beauty is rolling out two pop-up experiences this summer, first at Marassi Marina on the North Coast, and later at Cairo Festival City Mall’s Virgin Court. Visitors can expect personalized sampling and curated visual moments with immersive storytelling featuring throughout.
Paradoxe Eau de Parfum Intense is also available through leading retail partners including Mazaya, Faces, Fortunes/Malak, Colors, and Samir William.
