Dubai’s fashion landscape, already home to some of the world’s most iconic luxury flagships, continues to attract new names each year, from heritage houses to much-hyped younger brands. Here are some of the newly-arrived and soon-to-arrive fashion labels in the Emirate:
Primark
Primark is set to arrive in the UAE in early 2025. Known for its affordable and trendy pieces, the Irish retailer will open three massive stores across Dubai Mall, Mall of the Emirates, and City Centre Mirdif, marking Primark’s first foray into the Middle East.
SKIMS
Kim Kardashian’s Skims is finally making its Middle Eastern brick-and-mortar debut with a flagship at Mall of the Emirates in 2025. The shapewear-turned-lifestyle brand has already built a cult following online, and this store will be the brand’s first standalone in the region. Say goodbye to the days of waiting ages for your SKIMS shape-wear to arrive in the mail.
Zimmerman
Australian luxury label Zimmermann is one of the latest additions to the Mall of the Emirates, with its boutique experience designed to reflect the label’s lush, romantic aesthetic.
Barbour
Heritage British label Barbour has expanded into the UAE with stores at Dubai Hills Mall and City Centre Mirdif, marking an exciting new chapter for the century-old brand famous for its waxed cotton jackets, quilted outerwear, and countryside-inspired casualwear.
Jil Sander
German label Jil Sander is known for its minimalist tailoring and architectural silhouettes, and it has officially stepped into the Middle East with a boutique at Mall of the Emirates, offering shoppers RTW luxury.
LIMÉ
LIMÉ, known for its modern and minimalist sensibilites, is opening two new UAE stores – at Palm Jumeirah Mall and Al Jimi Mall, Al Ain, offering wardrobe staples with a sleek twist.
Dunhill
British luxury menswear house Dunhill has officially debuted in the Middle East with a flagship at Dubai Mall, reflecting Creative Director Simon Holloway’s vision of refined tailoring and heritage-inspired leather goods, all housed in an elegant space that echoes London’s Bourdon House.
The Giving Movement
Dubai-born eco-luxury brand The Giving Movement unveiled a new flagship at City Walk a few months ago, also introducing the label’s first-ever TGM Café, merging fashion, food, and community in one desert-inspired space.
Paul Smith
Paul Smith, the celebrated British design house, is now available at Palm Jumeirah Mall’s new extension, bringing its signature English tailoring “with a twist” to the Emirate.
