Regional fashion is having its moment. From international debuts at Riyadh Fashion Week to regional brands fusing creativity with cultural commentary, there’s a lot to unpack with Arab fashion. And the unpacking continues on in February as Dubai Fashion Week officially announces its Autumn/Winter (AW) 2026/27 edition. Set to run from February 1-6, we can expect a lineup that builds on Dubai Fashion Week’s current momentum.
Taking place at Dubai Design District (d3), the upcoming season will feature homegrown brands from the UAE and the wider MENA region, as well as from India, France, Italy, and the UK, with each presenting their unique cultural narratives on the Dubai runway. The upcoming season will also continue with the successful Buyers’ Programme, private presentations, and industry talks, addressing the future of sustainability, inclusivity, craftsmanship, and digital fashion.
The full, detailed lineup that will showcase in February is still undecided. Applications are currently open for designers to participate. Last season, we saw around 25 brands from around the globe, and we can reasonably expect a similarly diverse group of designers in February—a manifestation of Dubai’s melting pot that speaks to a wider cultural dialogue about the Emirate.
