There is no denying that Saudi Arabia is having their moment within the arts scene. From beloved international designers Vivienne Westwood and Stella McCartney, participating in Riyadh Fashion Week SS26, to Hollywood elite appearing on the Red Sea Film Festival’s red carpet, art forms in general have been booming in the Kingdom. And e-commerce platform Styli, aims to further that boom with their latest campaign, Nujoom Styli.
Championing local talent, Nujoom Styli, co-powered with Billboard Arabia, will bring two art forms together—fashion and music—to spotlight Saudi Arabia’s rising generation of music artists. Taking self-expression to a whole other level, every month, a Saudi artist will work with Styli, debuting an original track alongside a capsule collection. The collection will mirror the artist’s sound and story. Styli aims to have four consecutive drops where music inspires designs and fashion conveys storytelling.
Commenting on the campaign, Shibu Tharakan, CEO of Styli, says, “Nujoom Styli is more than a campaign; it is a cultural celebration. As a homegrown brand, we are proud to elevate homegrown talent, especially at a time when Vision 2030 places renewed focus on arts, entertainment, and music. This movement captures the spirit of the Kingdom, with young Saudi creators expressing their identity through sound, style, and storytelling.”
Celebrating through sound and style, Nujoom Styli so far is an innovative way to platform Saudi artists while also turning a new front for modest fashion. Time will tell how Styli aims to transform sounds into clothes, but with how the Kingdom has opened up over the past year, we’re excited to see this new chapter!
