The fashion-forward are convening in Paris once again, but this time it is not for heritage brands or for haute couture, but for modest fashion. This year, the city will host the 11th edition of Modest Fashion Week by Think Fashion, bringing together brands from around the world, all rooted in modesty.
With previous successful shows across Istanbul, London, Amsterdam, Dubai, Abu Dhabi, and Riyadh, this season will take place on April 16–18 from 1–9 PM at the Hôtel Le Marois, featuring around 30 shows, 8 industry panels, and an exclusive B2B showroom where designers and industry insiders can network and view live brand presentations. UAE-based brand HAMIDI by Sterling Perfumes, the GCC’s first non-alcoholic perfume brand, will also be in attendance, showcasing a unique collection of their fragrances.
If you find yourself in the French capital and are looking to attend and see the best of what modest fashion has to offer, you can register at Modest Fashion Week’s official website. Access to the shows is invitation-only, and spots for each show are limited, so get them while you can.
Brands To Look Out For
This year, Modest Fashion Week will be focused on the fusion of cultural heritage and contemporary creativity. The lineup highlights designers who work to honour their traditions and cultural craftsmanship techniques with their designs. Here are some of the designers worth keeping an eye out for:
ARSUMERZAEVA | Russia
Minimalistic design meets soft silhouettes. Their designs are usually set in a dark winter palette and is highlighted with metallic accents and geometric jewellery.
Hindami | Qatar
A Qatar-based brand that focuses on premium abayas. Their designs feature sharp tailoring, intricate embroideries, and fabric play.
Hilal Oğuzkan | Turkey
A casual chic brand, their work spotlights the creativity of drapery. Featuring co-ord sets and breezy silhouettes, their designs lend themselves to be elegant daywear.
Fashion by Shehna | UAE
Founded by designer Shehna Hussain, Fashion by Shehna is a Dubai-based brand that features abayas and co-ord sets. Her work is a blend of traditional and contemporary as she fashions modest clothing for various spaces.
Roqaia Fashion House | Kuwait
A Ready-to-Wear label by Roqaia Alahmed. Alahmed initially began with turbans, a symbol of her identity and shared cultural practice and has now branched out to jackets, kaftans, capes, ponchos, and shawls.
SEDŽDA HAUTE COUTURE | Serbia
Celebrating Balkan heritage, you can find references to the melting pot of cultures through intricate patterns, textures, and colour palettes across abayas, kaftans, dresses, and scarves.
Summer Evenings | US
An occasionwear brand founded by Syrian-American content creator turned designer, Summer Albarcha. One of the early pioneers in the digital modest fashion space, Albarcha’s work aims to fill the gap of accessible modest occasionwear in the US.
