Every time the jelly shoe comes into conversation, people are certain it is a micro-trend. In the 1980s, the PVC material became a fabric of interest to designers, experimenting with it and delivering jelly shoes as an alternative to leather footwear. Ever since then, the footwear has been waning in and out of the trend cycles before firmly placing a foothold in 2025.
It all started when The Row made The Mara Flats, a jelly shoe turned ballet flat, which promptly became a cult favourite of the brand. It isn’t lost on us that designer Mary Kate and Ashley Olsen were at the height of their acting fame during the ‘90s and probably had the jelly shoe as a closet staple. From there, Chloé and Loewe took over, introducing the style in their SS25 collections. Chloé went a step further and turned the material into surrealist shapes, wedges, kitten heels, and mules, giving those who were hesitant about trying the footwear a fresh new perspective.
Now, the shoe is slowly defining Summer 2026. From SKIMS sold old jelly shoes to H&M’s comfy flip flops, from luxury to high street, no one can get enough of the footwear. Brands like Jimmy Choo and Melissa have added on to the trend, turning the typical PVC pattern into one with leopard print and decorated with a charm. And between the eccentric ones and the signature styles, there is plenty for the modest dresser to choose from to elevate their resort style.
Jimmy Choo | Jelly Drop 50
Chloé | Jelly Sandal
Tory Burch | Mellow Mary Jane Jelly Sandals
Coach | Jelly Thong Sandals
Moschino | Jelly Logo-lettering Sandals
Ancient Greek Sandals | Filia Jelly Sandals
Melissa | Nabeela
H&M | Semi-transparent Flip-flops
