Every season has one beauty obsession, and this summer, it’s lips. For a while, it felt like every beauty conversation revolved around glazed skin, fluffy brows or the latest blush technique. Now, all eyes are on the pout. Somewhere between the rise of lip combos and the return of glossy, Y2K-inspired beauty, our makeup bag has become overwhelmingly lip-centric, and judging by this season’s newest launches, we’re clearly not alone.
Fortunately, this summer’s latest launches are making it easier than ever. From innovative peel-off liners to lipstick-oil hybrids and the return of frosted finishes, these are the lip launches currently sitting at the very top of our wish list.
Rare Beauty Soft Pinch Lip Oil Stick
Rare Beauty’s latest launch takes everything we loved about the Soft Pinch Tinted Lip Oil and gives it a fresh twist. The new Lip Oil Stick combines the nourishing feel of a lip oil with the shine of a gloss and the colour payoff of a lipstick, creating the kind of effortless, throw-it-in-your-bag product we’ll be reaching for all summer. Available in eight wearable shades, it’s the perfect everyday lip companion.
Victoria Beckham Beauty Posh Gloss
Gloss is back, but it’s looking far more sophisticated than it did in the early 2000s. Victoria Beckham Beauty’s Posh Gloss delivers mirror-like shine while feeling exceptionally nourishing thanks to its skincare-inspired formula. Plush, comfortable and beautifully understated, it’s luxury beauty at its finest.
Yves Saint Laurent Loveshine Lip Oil Gloss
Sometimes, all you want is a classic lipstick that actually feels comfortable. Smashbox’s newest Be Legendary Prime & Plush Lipstick combines rich pigment with a built-in primer, delivering smooth application and long-lasting hydration without sacrificing colour. It’s the kind of staple every makeup bag deserves.
Huda Beauty Liquid Matte Mousse
Matte lips are back, but not as you know them. Huda Beauty has reinvented its iconic liquid matte lipstick with the new Liquid Matte Mousse, a lightweight, whipped formula that delivers a lived-in, blurred finish without compromising on rich pigment. Available in eight wearable nude shades, the highly anticipated launch arrives on 10th July, making it one of this summer’s most exciting beauty releases, and one that’s destined to become the season’s next lip obsession.
MAC Frost Lipstick
The early 2000s continue to influence beauty, and frosted lips are officially back. MAC’s iconic Frost Lipstick delivers a subtle shimmer that catches the light beautifully without feeling overly nostalgic. Worn alone or topped with a clear gloss, it’s one of the easiest ways to embrace the season’s Y2K revival.
Dior Addict Lip Glow Butter
Dior continues to blur the line between skincare and makeup with the new Addict Lip Glow Butter. Infused with nourishing ingredients, the buttery formula melts into the lips with a sheer wash of colour and a luminous finish, leaving them looking softer, smoother and naturally plump. It’s the kind of luxury product you’ll want to keep in every handbag.
