Calling all the makeup lovers! The renowned Haus Labs by Lady Gaga is set to make its regional debut in the Middle East with Sephora. The brand has been teasing its regional debut for some time now and has officially made the statement in an Instagram post.
The official launch will take place online on September 21, while the in-store launch will be across the United Arab Emirates, Saudi Arabia, Kuwait and the wider Gulf on October 1.
The brand has been making a name for itself with its skincare-infused formulations and now the region can get its own swatch. Along with the announcement, Haus Labs has also mentioned that they will be bringing their full breadth of products, including its award-winning Triclone Skin Tech Foundation and its fan-favourite, the Triclone Skin Tech Concealer.
The Triclone Skin Tech Foundation is a clean, weightless, buildable medium-coverage foundation that’s infused with 20+ skincare ingredients. It is formulated across 51 shades spanning six undertone families. Whereas the Triclone Skin Tech Concealer comes with a similar skincare-first approach while also blurring, brightening, and concealing. It is formulated with 31 shades marked under 6 shade families.
Beyond its diverse range, the products are also waterproof, transfer-proof, and humidity-proof, with the latter being a must-have for the region, and confirming that the brand has reached the ideal customer base.
