September has brought us a whirlwind of launches to get through. Among them, we got through gourmand perfumes, versatile make-up, adorable abayas, and comprehensive fashion tech that adds to the everyday momentum. If you’re wondering what’s noteworthy this season, keep on reading for the full edit.
Porsche 718 EV

Transforming the 718 Boxster and Cayman into an electric lineup, the Porsche 718 EV is set to come in hardtop and convertible variants and will ride on a newly developed sports-car platform that keeps the vehicle feeling light. The car will officially arrive in 2027.
FOLD FW26 Collection

If you didn’t stop by The Meld Concept recently, chances are you missed homegrown label FOLD’s polka dot takeover. Titled ‘Polkette’, the polka dot design was the centre of the brand’s FW26 expression, which includes a range of print abayas—and yes, that included polka—all designed for the women who love to overdress.
PHLUR Heavy Cream Eau de Parfum

Apparently, we haven’t had enough of smelling like dessert. After its bestselling Heavy Cream Body Mist sold out across the region, PHLUR is bringing the crowd favourite back as a full-fledged Eau de Parfum. Whipped vanilla mousse meets sparkling lemon, soft florals and creamy musk in what the brand calls its richest gourmand fragrance yet. Warmer, creamier and made to linger, Heavy Cream EDP arrives exclusively at Sephora Middle East on 20 October.
Adidas Samba OG in Deer Print

Joining in on the print mania, Adidas’ latest show comes in a demure deer and pale pink combination. The soft colours blend harmoniously and the pattern is subtle enough to last long after the trend. But for those already in love with deer print hijabs, the shoes make for an ideal match.
Bvlgari Tubogas Spheres Clutch

Bags might not be the first thing that comes to mind when thinking about Bvlgari but the house actually boasts an impressive leather collection with designs inspired by its jewellery codes. Their latest launch, the Tubogas Spheres Clutch, comes from similar inspiration, taking its hardware motif from the house’s iconic Tubogas bracelet from the 1970s. In three colourways, black, white, and orange, the clutch easily picks up from day to night, with its geometric shape leaving plenty of room for more than the standard key-wallet-lip gloss combo.
Miu Miu’s Runway Eyewear

The FW26 collections are making their retail presence known and among the brands appearing, our focus is turned to Miu Miu’s skinny oval glasses. In a series of cheery pastel shades, the eyewear, inspired by the Y2K aesthetic, features gradient lenses that add a playful, refined coolness to any outfit. And the subtle gold Miu Miu logo by the temples ain’t too shabby either.
Apple Watch Series 12

While the focus remained on Apple’s latest iPhone release, the brand also unveiled a new Apple Watch series. The Series 12 comes with Apple’s most advanced health sensors and accurate heart rate sensing with its new Health Sensing System. The watch also includes the S11 chip, Apple’s most powerful wearable chip, and will allow users to access advanced workout tracking, sleep tracking, heart health notifications, the ECG app, sleep apnea notifications, Fall Detection, and more, making it one of the most comprehensive smartwatches on the market.
Sonos Beam Ultra and Ace Ultra


Sonos is giving our listening habits an upgrade with the launch of Beam Ultra and Ace Ultra. The new Beam Ultra soundbar brings cinematic Dolby Atmos sound into the living room, while the Ace Ultra over-ear headphones offer next generation noise cancellation and up to 35 hours of battery life. The best part? You can switch audio directly between your Sonos system and headphones with a single press. Movie nights, morning playlists and everything in between, sorted.
Gafla Hiam Collection

UAE-born jewellery house Gafla has introduced the Hiam Collection. Inspired by the folds of an origami heart, the collection is a tribute to love in all its forms—from familial to romantic to the love we give ourselves. Designed in rose gold, the collection spans bracelets, chokers, rings, and earrings with the delicate heart motif.
DedCool Mocha Magic

While there are plenty of perfumes out there that make you smell edible, how about one that makes you smell drinkable? With notes of espresso, toffee, vanilla, and tonka bean, the latest by DedCool is a love letter to coffee lovers! And now with the colder season underway, the warm sweet scent feels even more comforting.
Victoria Beckham Beauty Rouge Victoria

Matte lips are slowly becoming a thing again, and Victoria Beckham is one of the key beauty players leading the charge. Releasing Rouge Victoria, the demi-matte lipstick comes in a series of reds to suit each skin and undertone. The velvety red is easily blendable, while the formula includes pomegranate extract to hydrate and protect the skin on the lips,
Dolce&Gabbana Beauty Everlast Powder Foundation

Adding to grab-and-go makeup, Dolce&Gabbana Beauty introduces its Everlast Powder Foundation. Created with Sicilian Avocado, Italian Pomegranate and Vitamin E, the foundation delivers a matte finish that’s transfer, sweat, and humidity-proof, ideal for the regional climate.
Caēli Body Care Essentials

Dubai-born and formulated with Mediterranean botanicals, Caēli brings thoughtfully designed body care and home scents, adding that intimate touch that makes a space feel more grounded. Clean, sustainable, and eco-friendly, Caēli makes essentials worth coming back to.

