Bella Hadid is officially Prada Beauty’s first global brand ambassador, a milestone moment for the house as it continues to build out its beauty identity.
The news arrives alongside the launch of Prada Touch, the brand’s first blush, making this both a face-of-the-brand appointment and a product launch. The announcement comes hot on the heels of Bella Hadid’s recent return to the brand’s runway, and it makes perfect sense. Bella is just that girl, and Prada is just that house for her.
As the industry becomes more face-first than ever, with personality-led campaigns and influencer-adjacent tie-ins, beauty is no longer just about the product alone. It is about the mood around it, the woman attached to it, and the kind of fantasy a brand wants to create.
Prada Beauty is still a relatively new chapter for the Italian house compared to its long-established fashion legacy. While fragrance has long been part of its wider beauty world, its expansion into colour cosmetics has been far more recent. Naming a first global beauty ambassador signals we can expect more beauty drops.
