Call it the TikTok effect. One video is all it takes for a beauty product to become the season’s most coveted purchase. But while plenty of launches enjoy their fifteen minutes of fame, only a handful earn lasting cult status. These are the ones still worth adding to your beauty shelf.
Rhode Peptide Lip Tint
If there’s one lip product that’s achieved modern cult status, it’s Rhode’s Peptide Lip Tint. Equal parts treatment and gloss, it leaves lips looking hydrated, juicy and effortlessly polished while delivering just the right wash of colour. It’s the kind of product that somehow makes every no-makeup makeup look feel complete.
Rare Beauty Soft Pinch Liquid Blush
The blush that taught an entire generation that one tiny dot is more than enough. Pigmented, blendable and available in both matte and dewy finishes, Rare Beauty’s Soft Pinch Liquid Blush has become a staple for creating that naturally flushed, “I just got back from my pilates session” glow.
E.L.F Halo Glow Liquid Filter Highlighter
Few drugstore launches have had quite the same impact as e.l.f.’s Halo Glow Liquid Filter. Worn alone, mixed into foundation or layered beneath makeup, it delivers the luminous, healthy-looking complexion that’s become synonymous with BeautyTok.
Dior Forever Glow Luminizer
Highlighter has quietly made its comeback, and Dior’s Forever Glow Luminizer is leading the charge. Finely milled with an almost wet-looking finish, it creates the kind of radiance that catches the light without ever looking glittery.
Huda Beauty Easy Bake Duo Loose Powder
Ask almost any beauty creator how they achieve a flawless base and chances are this powder will come up. Huda Beauty’s Easy Bake Loose Powder has become famous for its smoothing, brightening finish that keeps makeup looking fresh for hours without feeling heavy, or cakey.
Milk Makeup Cooling Water Jelly Tint
One swipe and it’s easy to understand why this jelly tint took over TikTok. The cooling formula melts into the skin, leaving behind a fresh, long-lasting flush that works beautifully on both cheeks and lips.
K18 Leave-In Molecular Repair Hair Mask
HairTok quickly crowned K18 a holy grail for damaged hair, and the hype hasn’t faded. Designed to repair hair at a molecular level, it’s become the treatment countless colour enthusiasts and heat-styling devotees swear by.
Sol de Janeiro Cheirosa 62 Perfume Mist
Part perfume, part summer mood. With notes of pistachio, salted caramel and vanilla, Sol de Janeiro’s iconic body mist has become instantly recognisable, inspiring endless compliments and countless “What are you wearing?” moments.
